/* BILDA — madebybilda.com
   One idea everywhere: construction lines. Paper, ink, blueprint blue. */

:root{
  --paper:#FDEBDE;      /* cream */
  --ink:#382322;        /* chocolate */
  --blue:#B1C8EA;       /* periwinkle: every construction line */
  --blue-soft:#B1C8EA;
  --butter:#FFDF7E;     /* the highlighter: butter */
  --label:rgba(56,35,34,.62);
  --line:rgba(56,35,34,.16);
  --mute:#7A605B;
  --gutter:clamp(16px,4vw,56px);
  --sans:'Jost',system-ui,-apple-system,'Helvetica Neue',Arial,sans-serif;
  --serif:'Instrument Serif',Georgia,serif;
  --mono:'JetBrains Mono',ui-monospace,SFMono-Regular,Menlo,monospace;
  --ease:cubic-bezier(.2,.7,.1,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font:300 17px/1.5 var(--sans);
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;position:relative;min-height:100vh;
}
body.case-open,body.menu-open{overflow:hidden}
img,video{max-width:100%}
a{color:inherit}
h1,h2,h3{font-weight:300;margin:0}
.mono{font-family:var(--mono);font-weight:400}
em{font-family:var(--serif);font-style:italic;font-weight:400}
button{font-family:inherit}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

/* ---------- the plotter line (one continuous line, drawn as you scroll) ---------- */
#plotter{position:absolute;top:0;left:0;width:100%;height:100%;pointer-events:none;z-index:0}
#plotter path{fill:none;stroke:var(--blue);stroke-width:1;opacity:.95;vector-effect:non-scaling-stroke}

/* ---------- cursor: a crosshair, not a blob ---------- */
#cursor{position:fixed;inset:0;pointer-events:none;z-index:90;display:none;--x:-100px;--y:-100px;color:#8FA9D6}
@media (pointer:fine){
  #cursor{display:block}
  body.cx-on,body.cx-on a,body.cx-on button,body.cx-on .chip,body.cx-on input[type=range],body.cx-on label{cursor:none}
}
.cx-h,.cx-v{position:absolute;background:currentColor;opacity:.45}
.cx-h{left:0;right:0;top:var(--y);height:1px}
.cx-v{top:0;bottom:0;left:var(--x);width:1px}
.cx-ring{position:absolute;left:var(--x);top:var(--y);width:16px;height:16px;border:1px solid currentColor;border-radius:50%;
  transform:translate(-50%,-50%);transition:width .28s var(--ease),height .28s var(--ease),background .2s,opacity .2s}
#cursor.is-link .cx-ring{width:44px;height:44px}
#cursor.is-down .cx-ring{width:8px;height:8px;background:currentColor}
#cursor.is-hidden{opacity:0}
.cx-xy{position:absolute;left:calc(var(--x) + 14px);top:calc(var(--y) + 12px);font:400 9px/1 var(--mono);letter-spacing:.08em;opacity:.65;white-space:nowrap}
.cx-label{position:absolute;left:var(--x);top:calc(var(--y) - 36px);transform:translateX(-50%);font:500 10px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;opacity:0;transition:opacity .2s;white-space:nowrap}
#cursor.has-label .cx-label{opacity:1}
#cursor.has-label .cx-xy{opacity:0}

/* ---------- nav: one blend mode handles dark and light ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;align-items:center;justify-content:space-between;
  padding:18px var(--gutter);mix-blend-mode:difference;color:#fff;pointer-events:none}
.nav>*{pointer-events:auto}
.nav-mark{display:block;opacity:0;transition:opacity .4s}
body.docked .nav-mark{opacity:1}
.nav-mark img{display:block;height:20px;width:auto}
.nav-links{display:flex;gap:28px}
.nav-links a,.nav-index{font:500 11px/1 var(--sans);letter-spacing:.16em;text-transform:uppercase;text-decoration:none;color:#fff;position:relative;padding:6px 0}
.nav-links a::after{content:'';position:absolute;left:0;right:0;bottom:0;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .45s var(--ease)}
.nav-links a:hover::after,.nav-links a.is-active::after{transform:scaleX(1);transform-origin:left}
.nav-cta{border:1px solid rgba(255,255,255,.7);padding:9px 14px !important}
.nav-cta::after{display:none}
.nav-cta:hover{background:#fff;color:#000}
.nav-index{background:none;border:1px solid rgba(255,255,255,.7);padding:9px 14px;color:#fff;font-family:var(--mono);cursor:pointer;display:none}
.nav-index:hover{background:#fff;color:#000}
@media (max-width:860px){.nav-links{display:none}.nav-index{display:inline-block}}

/* menu */
.menu{position:fixed;inset:0;z-index:60;background:var(--ink);color:var(--paper);padding:96px var(--gutter) 40px;overflow:auto;display:flex;flex-direction:column;
  background-image:radial-gradient(rgba(255,255,255,.08) 1px,transparent 1px);background-size:32px 32px}
.menu[hidden]{display:none}
.menu-inner{display:grid;grid-template-columns:1fr 1fr;gap:var(--gutter);flex:1}
.menu-k{font-size:10px;letter-spacing:.16em;text-transform:uppercase;opacity:.5;margin:0 0 18px}
.menu-big{display:block;font-size:clamp(2rem,6vw,4.6rem);line-height:1.05;text-decoration:none;color:inherit;letter-spacing:-.02em;padding:6px 0;transition:color .3s,padding-left .4s var(--ease)}
.menu-big:hover{color:var(--butter);padding-left:.3em}
.menu-list{list-style:none;margin:0;padding:0;columns:1}
.menu-list a{display:flex;gap:14px;align-items:baseline;padding:7px 0;text-decoration:none;color:inherit;font-size:clamp(1rem,1.6vw,1.25rem);border-bottom:1px solid rgba(255,255,255,.1)}
.menu-list a i{font:400 10px/1 var(--mono);opacity:.5;font-style:normal;min-width:2.2em}
.menu-list a:hover{color:var(--butter)}
.menu-foot{margin:40px 0 0;font-size:11px;letter-spacing:.12em;text-transform:uppercase;opacity:.6}
@media (max-width:720px){.menu-inner{grid-template-columns:1fr}.menu{padding-top:88px}}

/* ---------- layout primitives ---------- */
main{position:relative;z-index:1}
section{position:relative;padding:clamp(80px,12vh,160px) 0}
.sec-head{display:grid;grid-template-columns:1fr 1fr;gap:var(--gutter);align-items:end;padding:0 var(--gutter);margin-bottom:clamp(36px,6vw,80px)}
.sec-head h2{font-size:clamp(2.4rem,6.4vw,6rem);line-height:.95;letter-spacing:-.025em;display:flex;gap:.4em;align-items:baseline}
.sec-no{font-size:.2em;letter-spacing:.14em;color:var(--label)}
.sec-p{margin:0;max-width:34em;font-size:clamp(1rem,1.3vw,1.2rem);color:var(--mute)}
.sec-head .view-toggle{grid-column:1/-1;justify-self:start;margin-top:8px}
@media (max-width:720px){.sec-head{grid-template-columns:1fr;gap:16px}}

/* ---------- HERO ---------- */
.hero{min-height:100svh;background:var(--ink);color:var(--paper);display:grid;place-items:center;overflow:hidden;padding:12vh 0 10vh;
  background-image:radial-gradient(rgba(255,255,255,.07) 1px,transparent 1px);background-size:28px 28px;--blue:#B1C8EA}
.hero-stage{position:relative;width:min(92vw,1420px);text-align:left}
.mark-box{position:relative;width:100%;aspect-ratio:1350/460;will-change:transform}
.mark-svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.g{fill:none;stroke:var(--blue);stroke-width:1;vector-effect:non-scaling-stroke;opacity:.9}
.gd{opacity:.5}
.lt path{fill:none;stroke:var(--paper);stroke-width:47;stroke-linecap:butt;stroke-linejoin:miter}
.lt .dot{fill:var(--paper);stroke:none}
.mark-fill{position:absolute;left:5.926%;top:17.391%;width:88.111%;height:65.217%;opacity:0;
  -webkit-mask:url(../img/mark-white.png) center/100% 100% no-repeat;mask:url(../img/mark-white.png) center/100% 100% no-repeat}
.mf{position:absolute;top:0;height:100%;margin:0;overflow:hidden;background:#222}
.mf img{width:100%;height:100%;object-fit:cover;display:block;transform:scale(1.18);animation:drift 22s ease-in-out infinite alternate}
.mf-b{left:0;width:20.38%}.mf-i{left:24.5%;width:4.24%}.mf-l{left:33.62%;width:17.34%}.mf-d{left:54.36%;width:21.55%}.mf-a{left:78.5%;width:21.5%}
.mf-i img{animation-duration:14s}.mf-l img{animation-delay:-6s}.mf-d img{animation-delay:-12s}.mf-a img{animation-delay:-3s;animation-duration:26s}
@keyframes drift{from{transform:scale(1.18) translate(-2%,-2%)}to{transform:scale(1.18) translate(2%,2%)}}
.hero-line{margin:clamp(28px,5vh,56px) 0 0;font-size:clamp(1.55rem,3.6vw,3.4rem);line-height:1.12;letter-spacing:-.015em;max-width:24ch}
.hero-line .hl{display:block;opacity:0;transform:translateY(24px)}
.hero-line em{font-size:1.08em;color:var(--butter)}
.hero-meta{display:flex;flex-wrap:wrap;gap:8px 2.4em;margin:clamp(18px,3vh,32px) 0 0;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;opacity:0}
.hero-skip{position:absolute;right:var(--gutter);bottom:calc(var(--gutter) + 2px);background:none;border:0;color:var(--paper);opacity:.45;font-size:10px;letter-spacing:.18em;text-transform:uppercase;cursor:pointer;padding:8px}
.hero-skip:hover{opacity:1}
body.hero-done .hero-skip{display:none}
.hero-cue{position:absolute;left:50%;bottom:var(--gutter);transform:translateX(-50%);color:var(--paper);text-decoration:none;font-size:10px;letter-spacing:.2em;text-transform:uppercase;opacity:0;display:flex;flex-direction:column;align-items:center;gap:10px}
.hero-cue i{display:block;width:1px;height:40px;background:var(--blue);transform-origin:top;animation:cue 2.2s var(--ease) infinite}
@keyframes cue{0%{transform:scaleY(0);transform-origin:top}45%{transform:scaleY(1);transform-origin:top}55%{transform:scaleY(1);transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
body.no-motion .hero-line .hl{opacity:1;transform:none}
body.no-motion .hero-meta,body.no-motion .hero-cue{opacity:1}
body.no-motion .mark-fill{opacity:1}
body.no-motion .letters{opacity:0}
body.no-motion .guides{opacity:.35}

/* ---------- STATEMENT ---------- */
.statement{padding-top:clamp(90px,14vh,180px)}
.statement-h{font-size:clamp(2.3rem,7.4vw,8.6rem);line-height:.98;letter-spacing:-.03em;padding:0 var(--gutter);margin:0 0 .55em;max-width:15ch}
.swap{display:inline-block;position:relative;white-space:nowrap;color:var(--ink);font-size:1em;background:linear-gradient(transparent 58%,var(--butter) 58%,var(--butter) 94%,transparent 94%);padding:0 .08em}
.swap::after{content:'';position:absolute;left:0;right:0;bottom:.04em;height:1px;background:var(--blue);transform:scaleX(var(--u,1));transform-origin:left;transition:transform .5s var(--ease)}
.swap.is-out{opacity:0;transform:translateY(.15em);transition:opacity .3s,transform .3s}
.swap.is-in{opacity:1;transform:none;transition:opacity .45s,transform .45s var(--ease)}
.statement-cols{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--gutter);padding:0 var(--gutter);max-width:1240px}
.statement-p{margin:0;font-size:clamp(1.05rem,1.45vw,1.35rem);line-height:1.5;max-width:32em}
.legend{display:flex;flex-wrap:wrap;gap:12px 26px;list-style:none;margin:0;padding:clamp(40px,6vh,72px) var(--gutter) 0;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.legend li{display:flex;align-items:center;gap:10px}
.legend li::before{content:'';width:7px;height:7px;border:1px solid var(--ink);background:var(--blue);transform:rotate(45deg)}
@media (max-width:720px){.statement-cols{grid-template-columns:1fr}}

/* ---------- BUILT: sheets ---------- */
.view-toggle{display:inline-flex;border:1px solid var(--line)}
.view-toggle button{background:none;border:0;padding:9px 14px;font:400 10.5px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--mute);cursor:pointer}
.view-toggle button[aria-pressed=true]{background:var(--ink);color:var(--butter)}
.sheets{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(40px,7vw,110px) clamp(14px,2.2vw,32px);padding:0 var(--gutter);align-items:start}
.sheets[hidden]{display:none}
.sheet{grid-column:span var(--span,6);display:block;text-decoration:none;color:inherit;position:relative;margin-top:calc(var(--lift,0) * clamp(24px,6vw,96px))}
.sheet-no{display:block;font-size:10.5px;letter-spacing:.14em;color:var(--mute);margin-bottom:10px;transition:color .3s}
.sheet-fig{position:relative;margin:0;aspect-ratio:var(--ratio,4/3);overflow:hidden;background:#F1DDCF;clip-path:inset(0 100% 0 0);transition:clip-path 1.1s var(--ease)}
.sheet.in .sheet-fig{clip-path:inset(0 0 0 0)}
.sheet-fig img,.sheet-fig video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.sheet-fig img{transform:scale(1.06);filter:grayscale(1) contrast(1.1);transition:transform 1.4s var(--ease),filter 1.2s .4s}
.sheet.in .sheet-fig img{filter:none}
.sheet:hover .sheet-fig img{transform:scale(1)}
.sheet-fig.fit-contain img{object-fit:contain;padding:8%;background:#fff}
.sheet-fig::after{content:'';position:absolute;inset:0;background:var(--blue);mix-blend-mode:screen;opacity:1;transition:opacity 1.2s .45s;pointer-events:none}
.sheet.in .sheet-fig::after{opacity:0}
.sheet-fig video{opacity:0;transition:opacity .6s}
.sheet:hover .sheet-fig video,.sheet.playing .sheet-fig video{opacity:1}
.sheet::before{content:'';position:absolute;left:0;top:26px;right:0;height:1px;background:var(--blue);transform:scaleX(0);transform-origin:left;transition:transform .9s var(--ease)}
.sheet.in::before{transform:scaleX(1)}
.reg{position:absolute;width:14px;height:14px;border:0 solid var(--blue);opacity:0;transition:opacity .3s,transform .5s var(--ease);pointer-events:none}
.reg.tl{left:6px;top:6px;border-left-width:1px;border-top-width:1px;transform:translate(-4px,-4px)}
.reg.tr{right:6px;top:6px;border-right-width:1px;border-top-width:1px;transform:translate(4px,-4px)}
.reg.bl{left:6px;bottom:6px;border-left-width:1px;border-bottom-width:1px;transform:translate(-4px,4px)}
.reg.br{right:6px;bottom:6px;border-right-width:1px;border-bottom-width:1px;transform:translate(4px,4px)}
.sheet:hover .reg{opacity:1;transform:none}
.sheet-cap{display:flex;justify-content:space-between;align-items:baseline;gap:18px;margin-top:14px}
.sheet-cap strong{font-weight:400;font-size:clamp(1.05rem,1.5vw,1.4rem);letter-spacing:-.01em;display:flex;gap:.4em;align-items:baseline}
.sheet-cap strong::after{content:'→';font-size:.8em;opacity:0;transform:translateX(-6px);transition:.35s var(--ease)}
.sheet:hover .sheet-cap strong::after{opacity:1;transform:none}
.sheet:hover .sheet-no{color:var(--ink)}
.sheet-tags{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);text-align:right;max-width:50%}
.sheet-ask{display:block;color:var(--mute);font-size:.95rem;margin-top:4px;max-width:44em;line-height:1.4}
@media (max-width:860px){.sheets{gap:56px 20px}.sheet{grid-column:span 12 !important;margin-top:0 !important}.sheet-tags{display:none}}

/* index view */
.index{list-style:none;margin:0;padding:0 var(--gutter);border-top:1px solid var(--line)}
.index[hidden]{display:none}
.index a{display:grid;grid-template-columns:3em minmax(0,1.5fr) minmax(0,1.2fr) minmax(0,1fr) 5em;gap:18px;align-items:baseline;padding:20px 0;border-bottom:1px solid var(--line);text-decoration:none;color:inherit;font-size:clamp(1rem,1.7vw,1.6rem);transition:color .25s,padding-left .4s var(--ease)}
.index a:hover{background:var(--butter);padding-left:.4em}
.index a .mono{font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.index a .i-for{font-size:.8em;color:var(--mute)}
.index-peek{position:fixed;left:0;top:0;width:min(34vw,440px);aspect-ratio:4/3;object-fit:cover;pointer-events:none;opacity:0;z-index:40;transform:translate(-50%,-50%) rotate(-2deg);transition:opacity .3s,transform .5s var(--ease)}
.index-peek.is-on{opacity:1;transform:translate(-50%,-50%) rotate(0)}
@media (max-width:720px){.index a{grid-template-columns:2.5em 1fr 4em}.index a .i-for,.index a .i-tags{display:none}}

/* ---------- WHAT WE MAKE ---------- */
.make-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:var(--gutter);padding:0 var(--gutter);align-items:start}
.make-list{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.make-list li{border-bottom:1px solid var(--line)}
.make-list button{all:unset;display:grid;grid-template-columns:2.6em 1fr auto;gap:16px;align-items:baseline;width:100%;box-sizing:border-box;padding:16px 0;cursor:pointer;font:300 clamp(1.2rem,2.1vw,1.9rem)/1.15 var(--sans);letter-spacing:-.01em;transition:color .25s}
.make-list button .n{font:400 10.5px/1 var(--mono);letter-spacing:.14em;color:var(--mute)}
.make-list button .arr{font-size:.8em;opacity:0;transform:translateX(-8px);transition:.35s var(--ease)}
.make-list li.is-on button{color:var(--ink)}
.make-list li.is-on button>span:nth-child(2){background:linear-gradient(transparent 62%,var(--butter) 62%,var(--butter) 96%,transparent 96%)}
.make-list li.is-on button .arr{opacity:1;transform:none}
.make-list li.is-on button .n{color:var(--ink)}
.make-stage{position:sticky;top:14vh}
.ms-frame{position:relative;aspect-ratio:1350/460;width:100%;border:1px solid var(--line);overflow:hidden;background:var(--paper)}
.ms-svg{position:absolute;inset:0;width:100%;height:100%;color:var(--ink);overflow:visible}
.ms-svg .g{stroke:var(--blue);opacity:1}
.ms-svg .lt path{stroke:currentColor;stroke-width:47;fill:none;transition:stroke-width .5s,opacity .4s}
.ms-svg .lt .dot{fill:currentColor;stroke:none}
.ms-svg .lt{transform-box:fill-box;transform-origin:center;transition:transform .7s var(--ease),opacity .4s}
.ms-svg .letters{transform-box:fill-box;transform-origin:center;transition:transform .7s var(--ease)}
.ms-svg text{font-family:var(--mono);font-size:19px;letter-spacing:.14em;fill:currentColor}
.ms-guides,.ms-boxes,.ms-folds,.ms-film,.ms-slide,.ms-stamp,.ms-web,.ms-parts,.ms-serif{opacity:0;transition:opacity .45s}
.ms-boxes rect{fill:none;stroke:var(--blue);stroke-width:1.5;stroke-dasharray:8 6;vector-effect:non-scaling-stroke}
.ms-folds line{stroke:var(--blue);stroke-width:1.2;stroke-dasharray:14 6 2 6;vector-effect:non-scaling-stroke}
.ms-folds .glue{fill:url(#hatch);stroke:var(--blue);stroke-width:1;color:var(--blue)}
.ms-film .lb{fill:none;stroke:currentColor;stroke-width:2}
.ms-film .bar{fill:currentColor}
.ms-film .holes rect{fill:var(--paper)}
.ms-film .tc{fill:var(--paper);font-size:16px}
.ms-slide rect{fill:none;stroke:currentColor;stroke-width:2}
.ms-slide line{stroke:currentColor;stroke-width:1}
.ms-stamp circle{fill:none;stroke:currentColor;stroke-width:6}
.ms-stamp circle:last-child{stroke-width:1.5}
.ms-web rect{fill:none;stroke:currentColor;stroke-width:2}
.ms-web .ptr{fill:currentColor;stroke:var(--paper);stroke-width:3}
.ms-parts circle,.ms-parts line{fill:none;stroke:currentColor;stroke-width:47}
.ms-parts .dot{fill:currentColor;stroke:none}
.ms-parts>*{transform-box:fill-box;transform-origin:center;transition:transform 1.1s var(--ease)}
.ms-serif{font-family:var(--serif) !important;font-style:italic;font-size:340px !important;letter-spacing:-.02em !important;fill:currentColor}
.ms-fill{opacity:0;transition:opacity .5s}
.ms-fill .mf{background:#ddd}
.ms-note{margin:14px 0 0;font-size:11px;letter-spacing:.1em;color:var(--mute);min-height:1.5em}

/* modes */
.make-stage[data-mode=identity] .ms-guides{opacity:1}
.make-stage[data-mode=logo] .ms-stamp{opacity:1}
.make-stage[data-mode=logo] .letters{transform:scale(.32)}
.make-stage[data-mode=web] .ms-boxes,.make-stage[data-mode=web] .ms-web{opacity:1}
.make-stage[data-mode=web] .lt path{stroke-width:3}
.make-stage[data-mode=web] .lt .dot{fill:none;stroke:currentColor;stroke-width:3}
.make-stage[data-mode=campaign] .letters{opacity:0}
.make-stage[data-mode=campaign] .ms-fill{opacity:1}
.make-stage[data-mode=film] .ms-film{opacity:1}
.make-stage[data-mode=film] .letters{transform:scale(.78)}
.make-stage[data-mode=motion] .lt-b{animation:mB 2.6s var(--ease) infinite}
.make-stage[data-mode=motion] .lt-i path{animation:mI 1.3s ease-in-out infinite alternate;transform-box:fill-box;transform-origin:bottom}
.make-stage[data-mode=motion] .lt-i .dot{animation:mDot 1.3s ease-in-out infinite alternate;transform-box:fill-box;transform-origin:center}
.make-stage[data-mode=motion] .lt-l{animation:mL 3.2s ease-in-out infinite;transform-origin:bottom left}
.make-stage[data-mode=motion] .lt-d{animation:mD 2.2s ease-in-out infinite alternate}
.make-stage[data-mode=motion] .lt-a{animation:mA 2.9s var(--ease) infinite}
@keyframes mB{0%,100%{transform:rotate(0)}30%{transform:rotate(-6deg)}60%{transform:rotate(4deg)}}
@keyframes mI{from{transform:scaleY(1)}to{transform:scaleY(.72)}}
@keyframes mDot{from{transform:translateY(0)}to{transform:translateY(-40px) scale(1.25)}}
@keyframes mL{0%,100%{transform:skewX(0)}50%{transform:skewX(-12deg)}}
@keyframes mD{from{transform:scaleX(1)}to{transform:scaleX(1.18)}}
@keyframes mA{0%,100%{transform:translateY(0)}40%{transform:translateY(-34px)}70%{transform:translateY(6px)}}
.make-stage[data-mode=ai] .letters{filter:url(#fGlitch)}
.make-stage[data-mode=ai] .lt path{stroke-dasharray:0 0}
.make-stage[data-mode=illo] .letters{filter:url(#fWobble)}
.make-stage[data-mode=illo] .lt path{stroke:url(#hatch);stroke-width:47}
.make-stage[data-mode=illo] .lt .dot{fill:url(#hatch)}
.make-stage[data-mode=illo] .ms-svg{color:var(--ink)}
.make-stage[data-mode=editorial] .letters{opacity:0}
.make-stage[data-mode=editorial] .ms-serif{opacity:1}
.make-stage[data-mode=editorial] .ms-guides{opacity:.5}
.make-stage[data-mode=packaging] .ms-boxes,.make-stage[data-mode=packaging] .ms-folds{opacity:1}
.make-stage[data-mode=packaging] .lt path{stroke-width:2}
.make-stage[data-mode=packaging] .lt .dot{fill:none;stroke:currentColor;stroke-width:2}
.make-stage[data-mode=deck] .ms-slide{opacity:1}
.make-stage[data-mode=deck] .letters{transform:scale(.72) translateY(20px)}
.make-stage[data-mode=experiment] .letters{opacity:0}
.make-stage[data-mode=experiment] .ms-parts{opacity:1}
.make-stage[data-mode=experiment] .ms-parts{animation:partsOrbit 22s linear infinite;transform-box:fill-box;transform-origin:center}
@keyframes partsOrbit{from{transform:rotate(0) scale(.6)}to{transform:rotate(360deg) scale(.6)}}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(1){transform:translate(210px,-110px) rotate(20deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(2){transform:translate(-90px,120px) rotate(-30deg) scale(.9)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(3){transform:translate(140px,150px) rotate(45deg) scale(.7)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(4){transform:translate(-260px,-90px) rotate(-60deg) scale(.85)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(5){transform:translate(330px,40px) rotate(70deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(6){transform:translate(-140px,-60px) rotate(25deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(7){transform:translate(200px,-130px) rotate(-40deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(8){transform:translate(-360px,90px) rotate(90deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(9){transform:translate(-60px,-150px) rotate(-90deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(10){transform:translate(420px,-40px) rotate(35deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(11){transform:translate(-200px,190px) rotate(-15deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(12){transform:translate(120px,-190px) rotate(60deg)}
.make-stage[data-mode=experiment] .ms-parts>*:nth-child(13){transform:translate(-480px,-130px)}
@media (max-width:960px){
  .make-grid{grid-template-columns:1fr}
  .make-stage{position:sticky;top:64px;order:-1;background:var(--paper);padding:8px 0;z-index:2}
  .make-list button{font-size:1.15rem;padding:13px 0}
}

/* ---------- HOW ---------- */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--gutter);padding:0 var(--gutter);list-style:none;margin:0}
.steps li{border-top:1px solid var(--line);padding-top:18px}
.steps li span{color:var(--label);font-size:11px;letter-spacing:.16em;display:block;margin-bottom:24px}
.steps h3{font-size:clamp(1.6rem,3vw,2.6rem);letter-spacing:-.02em;margin:0 0 .4em}
.steps p{margin:0;color:var(--mute);max-width:30em}
.compare{position:relative;margin:clamp(56px,9vh,110px) var(--gutter) 0;aspect-ratio:1800/812;overflow:hidden;background:#000;user-select:none;--x:46%}
.compare img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.cmp-before-wrap{position:absolute;inset:0;clip-path:inset(0 calc(100% - var(--x)) 0 0)}
.cmp-handle{position:absolute;top:0;bottom:0;left:var(--x);width:1px;background:var(--blue-soft);pointer-events:none}
.cmp-handle span{position:absolute;top:18px;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink);background:var(--butter);padding:6px 9px}
.cmp-handle span:first-child{right:10px}
.cmp-handle span:last-of-type{left:10px}
.cmp-handle i{position:absolute;left:50%;top:50%;width:36px;height:36px;border:1px solid var(--blue-soft);border-radius:50%;transform:translate(-50%,-50%);background:rgba(0,0,0,.35)}
.cmp-handle i::before,.cmp-handle i::after{content:'';position:absolute;top:50%;width:8px;height:8px;border-top:1px solid var(--paper);border-left:1px solid var(--paper)}
.cmp-handle i::before{left:7px;transform:translateY(-50%) rotate(-45deg)}
.cmp-handle i::after{right:7px;transform:translateY(-50%) rotate(135deg)}
.cmp-range{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize}
.cmp-cap{position:absolute;left:18px;bottom:14px;margin:0;font-size:10.5px;letter-spacing:.1em;color:var(--paper);opacity:.75;pointer-events:none}
@media (max-width:860px){.steps{grid-template-columns:1fr;gap:32px}.cmp-cap{display:none}}

/* ---------- STUDIO ---------- */
.studio-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,.65fr);gap:var(--gutter);padding:0 var(--gutter);align-items:start}
.studio-lead{font-size:clamp(1.6rem,3vw,2.8rem);line-height:1.12;letter-spacing:-.02em;margin:0 0 .8em;max-width:20ch}
.studio-text p{font-size:clamp(1.02rem,1.3vw,1.2rem);max-width:38em;margin:0 0 1.1em}
.facts{margin:40px 0 0;border-top:1px solid var(--line);max-width:44em}
.facts div{display:grid;grid-template-columns:7em 1fr;gap:16px;padding:12px 0;border-bottom:1px solid var(--line);font-size:11.5px;letter-spacing:.04em;line-height:1.5}
.facts dt{color:var(--mute);text-transform:uppercase;letter-spacing:.14em;font-size:10px;padding-top:2px}
.facts dd{margin:0}
.facts dd em{font-size:1.25em;letter-spacing:0}
.studio-fig{margin:0;position:relative;max-width:420px;justify-self:end}
.studio-fig img{width:100%;display:block;filter:grayscale(1) contrast(1.05);transition:filter .9s}
.studio-fig::after{content:'';position:absolute;left:0;top:0;width:100%;aspect-ratio:768/1344;background:var(--blue);mix-blend-mode:screen;opacity:1;transition:opacity .9s;pointer-events:none}
.studio-fig:hover img,.studio-fig.render img{filter:none}
.studio-fig:hover::after,.studio-fig.render::after{opacity:0}
.studio-fig figcaption{margin-top:10px;font-size:10.5px;letter-spacing:.1em;color:var(--mute)}
@media (max-width:860px){.studio-grid{grid-template-columns:1fr}.studio-fig{justify-self:start;max-width:320px}}

/* ---------- BUILD SOMETHING ---------- */
.brief{padding:0 var(--gutter);max-width:1240px}
.brief-line{font-size:clamp(1.45rem,3.1vw,2.7rem);line-height:1.55;margin:0;letter-spacing:-.01em}
.chips{display:inline}
.chip{all:unset;cursor:pointer;font:inherit;font-family:var(--serif);font-style:italic;padding:0 .18em;margin:0 .08em;border-bottom:1px solid var(--line);color:var(--mute);transition:color .3s,border-color .3s;white-space:nowrap}
.chip.is-on{color:var(--ink);border-color:var(--ink)}
.chip:hover{color:var(--ink);border-color:var(--ink);background:var(--butter)}
.brief-out{margin:1.6em 0 0;font-size:clamp(1.1rem,1.6vw,1.45rem);color:var(--mute);min-height:1.6em}
.brief-out em{color:var(--ink)}
.brief-actions{display:flex;flex-wrap:wrap;align-items:center;gap:20px 28px;margin-top:40px}
.btn{display:inline-block;padding:17px 28px;border:1px solid var(--ink);text-decoration:none;color:var(--ink);font:500 11px/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;transition:background .3s,color .3s}
.btn:hover{background:var(--ink);color:var(--butter)}
.brief-or{font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.big-mail{display:block;width:100%;margin-top:28px;font-size:clamp(1.5rem,4.6vw,4.4rem);letter-spacing:-.03em;text-decoration:none;line-height:1.05;transition:color .3s;word-break:break-all}
.big-mail:hover{background:linear-gradient(transparent 70%,var(--butter) 70%,var(--butter) 96%,transparent 96%)}

/* ---------- FOOTER ---------- */
.foot{position:relative;z-index:1;padding:60px var(--gutter) 44px;border-top:1px solid var(--line)}
.foot-row{display:flex;flex-wrap:wrap;gap:12px 36px;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.foot-line{margin:36px 0 0;font-size:clamp(1.2rem,2.3vw,2rem);letter-spacing:-.01em}
.foot-hint{font-size:.5em;letter-spacing:.1em;color:var(--mute);text-transform:uppercase;margin-left:.6em}

/* ---------- CASE STUDY ---------- */
.case{position:fixed;inset:0;z-index:70;background:var(--paper);color:var(--ink)}
.case[hidden]{display:none}
.case-bar{position:absolute;top:0;left:0;right:0;z-index:3;display:flex;justify-content:space-between;align-items:center;padding:18px var(--gutter);mix-blend-mode:difference;color:#fff;pointer-events:none}
.case-bar>*{pointer-events:auto}
.case-close{background:none;border:1px solid rgba(255,255,255,.7);color:#fff;padding:9px 14px;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;cursor:pointer}
.case-close:hover{background:#fff;color:#000}
.case-count{font-size:10.5px;letter-spacing:.14em}
.case-scroll{position:absolute;inset:0;overflow-y:auto;-webkit-overflow-scrolling:touch;overscroll-behavior:contain}
.case-head{padding:15vh var(--gutter) 6vh;max-width:1500px}
.case-meta{margin:0 0 18px;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--label)}
.case-head h2{font-size:clamp(2.6rem,8vw,7.6rem);line-height:.95;letter-spacing:-.035em;max-width:12ch}
.case-kicker{font-size:clamp(1.15rem,2vw,1.75rem);line-height:1.3;max-width:32em;margin:.6em 0 0;color:var(--mute)}
.tags-k{margin:34px 0 10px;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--label)}
.tags{display:flex;flex-wrap:wrap;gap:8px 18px;list-style:none;margin:0;padding:0;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.tags li{border:1px solid var(--line);padding:7px 11px;color:var(--ink)}
.tags li::before{content:'';display:inline-block;width:6px;height:6px;border:1px solid var(--ink);background:var(--blue);transform:rotate(45deg);margin-right:9px;vertical-align:1px}
.case-hero{margin:0 var(--gutter);aspect-ratio:16/9;overflow:hidden;background:#E7E3DB;position:relative}
.case-hero img,.case-hero video{width:100%;height:100%;object-fit:cover;display:block}
.beats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--gutter);padding:clamp(56px,8vh,110px) var(--gutter)}
.beats div{border-top:1px solid var(--line);padding-top:16px}
.beats h3{font:400 10.5px/1 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--label);margin:0 0 18px}
.beats p{margin:0;font-size:1rem;line-height:1.5}
.gallery{display:flex;flex-wrap:wrap;gap:clamp(14px,2.2vw,28px);padding:0 var(--gutter);align-items:flex-start}
.gallery figure{margin:0;flex:none;width:100%;clip-path:inset(0 100% 0 0);transition:clip-path 1s var(--ease)}
.gallery figure.in{clip-path:inset(0)}
.gallery img,.gallery video{width:100%;height:auto;display:block;background:#F1DDCF}
.gallery figcaption{margin-top:10px;font:400 10.5px/1.5 var(--mono);letter-spacing:.08em;color:var(--mute)}
.case-link{padding:clamp(40px,6vh,72px) var(--gutter) 0;margin:0;font-size:clamp(1.1rem,1.6vw,1.4rem)}
.case-link:empty{display:none}
.case-link a{text-decoration:none;border-bottom:1px solid var(--ink)}
.case-link a:hover{background:var(--butter)}
.case-nav{display:grid;grid-template-columns:1fr 1fr;gap:var(--gutter);padding:12vh var(--gutter) 10vh}
.case-nav a{text-decoration:none;font-size:clamp(1.4rem,3.4vw,3.2rem);letter-spacing:-.02em;line-height:1.1;transition:color .3s}
.case-nav a:hover{background:linear-gradient(transparent 70%,var(--butter) 70%,var(--butter) 96%,transparent 96%)}
.case-nav a small{display:block;font:400 10.5px/1 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin-bottom:14px}
.case-next{text-align:right}
.flip-clone{position:fixed;z-index:80;object-fit:cover;pointer-events:none;margin:0}
@media (max-width:860px){.beats{grid-template-columns:1fr 1fr;gap:28px}}
@media (max-width:600px){.beats{grid-template-columns:1fr}.case-nav{grid-template-columns:1fr}.case-next{text-align:left}}

/* ---------- ruler & grid (surprises) ---------- */
.ruler{position:fixed;inset:0;pointer-events:none;z-index:85;color:#8FA9D6;font-size:10px;letter-spacing:.1em;animation:fadein .6s}
.ruler[hidden]{display:none}
.rx{position:absolute;left:24px;right:24px;top:50%;border-top:1px solid currentColor}
.rx::before,.rx::after,.ry::before,.ry::after{content:'';position:absolute;background:currentColor}
.rx::before{left:0;top:-6px;width:1px;height:12px}.rx::after{right:0;top:-6px;width:1px;height:12px}
.rx b,.ry b{position:absolute;font-weight:400;background:var(--paper);padding:2px 6px}
.rx b{left:50%;top:-8px;transform:translateX(-50%)}
.ry{position:absolute;top:24px;bottom:24px;left:50%;border-left:1px solid currentColor}
.ry::before{top:0;left:-6px;height:1px;width:12px}.ry::after{bottom:0;left:-6px;height:1px;width:12px}
.ry b{top:50%;left:-8px;transform:translateY(-50%) rotate(-90deg);transform-origin:center}
@keyframes fadein{from{opacity:0}to{opacity:1}}
.grid-overlay{position:fixed;inset:0;pointer-events:none;z-index:84;
  background-image:linear-gradient(to bottom,rgba(177,200,234,.55) 1px,transparent 1px),linear-gradient(to right,rgba(177,200,234,.5) 1px,transparent 1px);
  background-size:100% 8px,calc(100% / 12) 100%}
.grid-overlay[hidden]{display:none}

/* ---------- motion preferences ---------- */
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms !important;animation-iteration-count:1 !important;transition-duration:.001ms !important}
  .sheet-fig,.gallery figure{clip-path:none !important}
}

/* ---------- SERVICES page ---------- */
.page-services .nav-mark{opacity:1}
.svc-hero{padding:calc(14vh + 40px) var(--gutter) clamp(40px,6vh,72px)}
.svc-k{margin:0 0 18px;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--label)}
.svc-h{font-size:clamp(2.6rem,8vw,8rem);line-height:.95;letter-spacing:-.03em;margin:0 0 .5em;max-width:12ch}
.svc-h em{background:linear-gradient(transparent 58%,var(--butter) 58%,var(--butter) 94%,transparent 94%);padding:0 .06em}
.svc-intro{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--gutter);max-width:1240px}
.svc-intro p{margin:0;font-size:clamp(1.05rem,1.45vw,1.35rem);line-height:1.5;max-width:32em}
.svc-intro a{text-decoration:none;border-bottom:1px solid var(--ink)}
.svc-intro a:hover{background:var(--butter)}
.svc-hero .legend{padding-left:0;padding-right:0}
.svc-list{padding:0 var(--gutter);border-top:1px solid var(--line)}
.svc{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr) minmax(0,.9fr);gap:var(--gutter);padding:clamp(40px,6vh,80px) 0;border-bottom:1px solid var(--line);align-items:start;position:relative}
.svc::before{content:'';position:absolute;left:0;top:-1px;height:1px;width:100%;background:var(--blue);transform:scaleX(0);transform-origin:left;transition:transform 1s var(--ease)}
.svc.in::before{transform:scaleX(1)}
.svc:nth-child(even){grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr) minmax(0,1fr)}
.svc:nth-child(even) .svc-fig{order:-1}
.svc-no{display:block;font-size:10.5px;letter-spacing:.16em;color:var(--label);margin-bottom:16px}
.svc-head h2{font-size:clamp(1.6rem,3vw,2.7rem);line-height:1.05;letter-spacing:-.02em;margin:0 0 .5em;max-width:14ch}
.svc-for{margin:0;color:var(--mute);font-size:1rem;max-width:26em}
.svc-body p{margin:0 0 20px;font-size:clamp(1rem,1.2vw,1.15rem);line-height:1.5;max-width:34em}
.svc-get{list-style:none;margin:0 0 22px;padding:0;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink)}
.svc-get li{padding:9px 0;border-top:1px solid var(--line);display:flex;gap:12px;align-items:baseline}
.svc-get li::before{content:'';width:6px;height:6px;border:1px solid var(--ink);background:var(--blue);transform:rotate(45deg);flex:none;position:relative;top:-1px}
.svc-link{text-decoration:none;font-size:.95rem;border-bottom:1px solid var(--ink);padding-bottom:1px}
.svc-link:hover{background:var(--butter)}
.svc-fig{max-width:420px;justify-self:end;width:100%;grid-column:auto !important;margin-top:0 !important}
.svc-fig::before{display:none}
.svc:nth-child(even) .svc-fig{justify-self:start}
.svc-how{padding:clamp(80px,12vh,160px) var(--gutter) 0}
.svc-how-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--gutter);max-width:1240px}
.svc-how-grid div{border-top:1px solid var(--line);padding-top:16px}
.svc-how-grid p{margin:0;color:var(--mute);max-width:30em}
.svc-cta{margin-top:clamp(48px,8vh,96px)}
.foot-row a{text-decoration:none}
.foot-row a:hover{background:var(--butter)}
@media (max-width:960px){
  .svc,.svc:nth-child(even){grid-template-columns:1fr 1fr}
  .svc-fig,.svc:nth-child(even) .svc-fig{order:0;grid-column:1/-1 !important;max-width:520px;justify-self:start}
  .svc-how-grid{grid-template-columns:1fr}
}
@media (max-width:640px){.svc,.svc:nth-child(even){grid-template-columns:1fr}.svc-intro{grid-template-columns:1fr}}